Have you heard about the menstrual/absorbent panties? These are the kind of panties which you can wear during your period and it would do the same job as a pad or a cup. I was quite curious about this concept considering that it looks very comfortable as if you were wearing your classic everyday panty. … Lire la suite Be dry
I have recently heard a new expression called « Body positivity » which translates as a social movement rooted in the belief that all human beings should have a positive body image while challenging the ways in which society presents and views the physical body. The movement advocates the acceptance of all bodies regardless of physical ability, size, gender, race, … Lire la suite Body sizes and norms?
Let’s take this article as « what do you do to avoid buying too much and from these fast fashion brands? ». Thinking about it, yes I do buy sometimes from these fast fashion brands but nowadays very less and these are the reasons why Buy timeless or classic styles By « timeless », I mean not something in … Lire la suite Sustain your clothes
Just to be clear this article is more for the designers and brands who are interested or already collaborating with craftmanship organizations, artisans, and manufacturers who are not based in their home country. While considering you both are not staying in the same location and you may not speak the same language or initially English … Lire la suite How to #14
I guess you know I am already a fan of The Body Shop (and if you wish to know, this connect to the « Fair Trade Beauty » with this article). But I even become more a fan of this brand when I came to know about « Get Paper Industries » (a WFTO certified organization). Back in 2011, … Lire la suite Fairtrade packaging
Starting with a quick definition, storytelling (Story + Telling) is about telling stories and presenting them well to engage your audience, or to make something more clear. Photos, pictures, and film of course really help to tell a good story too. Storytelling has been used a lot by sustainable brands because they can present true … Lire la suite How to #13 – Storytelling
Are you a brand working with sustainable suppliers? Are you a retailer looking to be in touch directly and producing a specific line of crafts with a sustainable supplier? What to do, where to research, where to find updated contacts and a way for you to make sure that you are dealing with serious and … Lire la suite Sourcing and cie
All of you may encounter this situation, whether you are working in a company or you are a CEO. You had or we are still facing the lockdown situation. If your business is connected to what they called in the medias « non-first necessities products/services », your shop/ business has been closed for a long time or … Lire la suite The Survival mode
This lockdown has been the perfect time for me to listen to podcasts! Whenever you know you will be spending at least 30 to 45 minutes doing something, cooking cleaning, something that requires you to listen either to some songs or a podcast! Yes, the perfect time for this! Listening to a podcast, really helps … Lire la suite Podcast power!
I have been wondering if the mailings are still a way to grab the attention of your customers and make them buy as per a specific request in the « push to action mailing ». Do you still read, take time to look at these mailings? Are they going to your spams box and then end up … Lire la suite Mailing: question mark?